Client
Cupfull Creations is a jewellery business that recycles beautiful old tea cups and saucers into statement earrings and necklaces. The jewellery is available to purchase through Instagram only.

Challenge
Cupfull Creations’ brand voice is fun, friendly, and elegant. They produce new and unique jewellery pieces regularly. The challenge for the product descriptions is to set each piece apart in order to inspire purchases by new and previous customers.

Solution
For this pair of earrings, we focused on the elegance of the shape and colour scheme. We made a connection between wearing the earrings and being confident and stylish.