Client
SCL Group is a B2B who provides 3 streams of services to healthcare institutions and workers: staffing solutions, N95 mask fit testing, and NCLEX-RExPN preparation.

Challenge
SCL Group rebranded and wanted to speak directly to their target audience: hospitals, long term care facilities, and retirement homes. SCL Group needed to be specific with their services.

Solution
After careful research of the healthcare industry, we used the appropriate terminology to appeal to the target audience. We used positive words and phrases to ensure confidence in the services SCL Group provide.