Client
This SPEC piece is a full page glossy ad introducing a new Covergirl lipstick product.

Challenge
The ad must differentiate the TrueYou lipstick from all other Covergirl lip products and persuade the viewer to purchase in store. The target audience is young women aged 20-35.

Solution
Working with a designer and using an image of a confident and happy woman, our copy uses a peppy and excited tone to explain the benefits of the product. The body of the copy explains how this product is different from other lipsticks because of a new formula that matches with a woman’s natural pigment.