Client
Barrie Karate is a local dojo that runs lessons for children, teenagers, and adults.

Challenge
Barrie Karate wanted Facebook and Instagram posts to generate engagement, spread awareness, and set them apart from the competition. Their target audience is young mothers.

Solution
With a combination of reels and photos, each post is carefully planned and written to appeal to both children/youth and parents. To appeal to the children, we emphasize the fun of learning karate. To appeal to parents, we highlight the many benefits of learning martial arts. Within a week of posts, Barrie Karate saw an increase in engagement on social media.